NIKE AIRMAX DN LAUNCH

The project aimed to launch AirMax DN in New York City, with a brief centered on crafting a collection of unique products that embodied the essence of "Feel the Unreal." The concept was straightforward: utilize AI tools such as MidJourney to create unreal images and transform them into tangible realities.

Role // Concept, Design & Making
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Project // AIRMAX DN
Client // Nike NYC
Location // New York, NY
Year // 2024