To inspire fans to be leaders we decided to build a platform called "Born to Lead", a call to action for 250 million Rossoneri fans around the world and today’s crypto adopters helping them tap into their leadership instincts and lead the way toward a new digital future.

In the second phase, we have identified AC Milan's historic moments that fans love. We then invited iconic AC Milan players to narrate and collaborate with artists to design 3 unique NFTs powered by short films to make our artwork authentic.


Role // Concept, Art & Design
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Client // Bitmex & AC Milan
Agency // Octagon
ECD // Lizi Hamer
Film & Production // TierZero
NFT Art / Burn & Broad