— LS.W x NIKE RUN NYC

Inspired by the running community of New York City and the recent launch of The Peg Shop, we have crafted a capsule collection in collaboration with Nike NYC.

Our graphic tees draw their inspiration not only from the iconic Nike Pegasus 40 but also from the fascinating science of running. We've delved into the biomechanics of a runner's stride, the aerodynamics of their movement, and the physiological aspects of endurance. These insights have been transformed into unique designs that not only celebrate the spirit of running but also pay homage to the art and science behind every stride. Alongside these tees, we have designed practical graphics for water bottles & ear-pod cases.

Role // Concept, Art & Design
Creative Partner // Suz
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Project // Pegasus 40 RUN NYC Launch
Client // Nike NYC x LSW
Location // New York, NY
Year // 2023