NIKE NYC X LSW

In preparation for the debut of Nike's latest Pegasus 40 in New York City, the aim was to construct a design narrative that seamlessly melded the city's essence, the science of running, and the evolution of movement. Through an in-depth exploration process, graphics were carefully curated, drawing inspiration from the vibrant tapestry of New York City, the intricate science behind running, and the dynamic evolution of human movement.

Role // Concept, Art & Design
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Project // Pegasus 40 RUN NYC Launch
Client // Nike NYC x LSW
Location // New York, NY
Year // 2023